全國(guó)高速媒體網
National Expressway Media Network
27 年
戶外發展曆程
100 +
城市的(de)執行團隊人(rén)員覆蓋
3780000 +
自有戶外媒體資源儲備
16000 +
媒體資源供應商
996 萬M²
媒體資源經營面積
深度挖掘受衆戶外行爲(wéi / wèi)軌迹，分别從消費者的(de)工作、生活、出(chū)行和(hé / huò)娛樂場景布局“大(dà)戶外”媒體矩陣。
Deeply explore the outdoor behavior trajectory of the audience, and layout the "big outdoor" media matrix from the consumer's work, life, travel, and entertainment scenes.
通過 27 年的(de)戶外發展曆程，現已具備 16000 餘家媒體資源供應商，966 萬平米的(de)媒體資源經營面積，全國(guó) 100+個(gè)城市的(de)執行團隊人(rén)員覆蓋，利用 其獨創的(de)戶外媒體超市的(de)商業模式，現已成爲(wéi / wèi)中國(guó)領先的(de)戶外傳播集團，緻力于(yú)爲(wéi / wèi)客戶提供最專業的(de)戶外媒體解決方案。
Through 27 years of outdoor development, Dayu Media Group has more than 16000 media resource suppliers, covering a media resource operation area of 9.66 million square meters. The execution team members are distributed in more than 100 cities across the country. By utilizing its unique outdoor media supermarket business model, Dayu Media Group has become a leading outdoor communication group in China, committed to providing customers with the most professional outdoor media solutions.
27 年
戶外發展曆程
100 +
城市的(de)執行團隊人(rén)員覆蓋
3780000 +
自有戶外媒體資源儲備
16000 +
媒體資源供應商
996 萬M²
媒體資源經營面積
奥本傳媒集團是(shì)中國(guó)最早對戶外行業做深入理論與實證研究的(de)公司，首創中國(guó)最大(dà)的(de)戶外媒體超級市場和(hé / huò)分時(shí)戶外發布模式， 從三個(gè)方面全方位爲(wéi / wèi)客戶提供整合營銷方案。
Dayu Media Group is the earliest company in China to conduct in-depth theoretical and empirical research on the outdoor industry. It pioneered the largest outdoor media supermarket and time-sharing outdoor publishing model in China, providing customers with integrated marketing solutions from three aspects.
“三七”理論
The“37”theory
傳統戶外媒體單點投放,僅僅覆蓋半徑爲(wéi / wèi)3000米的(de)區域, 超過3000米 影響力降至3%左右,影響力在(zài)投放初期增速迅速
Traditional outdoor media single point delivery, only covers the radius of 3000 meters of the area, more than 3000 meters of influence dropped to about 3%, the influence in the initial growth rate
奥本在(zài)漲潮時(shí)抓住機遇乘風破浪，将工作模式升級爲(wéi / wèi)客戶提供“品牌顧問 + 戶外傳播整體解決方案”的(de)3.0 模式，并且開創性地(dì / de)提出(chū)“好的(de)産品 + 好的(de)定位 + 好的(de)渠道(dào)+好的(de)傳播 = 好的(de)品牌”的(de)獨特價值主張。
Dayu seized the opportunity to brave the waves at the rising tide, upgraded the working model to provide customers with the 3.0 model of "brand consultant + outdoor media expert", and pioneered the unique value proposition of "good product + good positioning + good channel + good communication = good brand".
